Hye Rim Lee

Hye Rim Lee’s photos and video installations tell a fantasy tale based on an intermingling of Eastern and Western popular culture and the study of new technologies and how they influence tradition. She is involved in critical exploration of questions dealing with modern visual culture from a complex point of view in which different approaches are used.
The graphics used inevitably refer to the manga tradition, but are mixed with Western aesthetic ideals, thus giving life to transgender, transcultural characters who live in an imaginary world governed by testosterone.
Through an exploration of videogame dynamics, intended for a male public, and a fascination with new technologies, the artist has used a different outlook to analyze some aspects of popular culture, globalization and especially femininity in relation to the media.
Through her numerous works she demonstrates that the exploitation of the female body is still very much a relevant question.